Craigslist can be an effective marketing tool, but you have to do it right and do it consistently. I post a number of ads in the Craigslist Phoenix as well as a few other areas around the country. I create great looking ads using HTML so that I can integrate photos and artwork, especially your logo.
I post all of my ads by hand and vary the time of day to reach different people. I monitor the mailbox used for the ads and forward responses. Because I do this for a number of clients, I get to see all fraudulent responses (they send the same message to each of my clients), so I don't forward those to you, which saves you time and potential loss.
After the first month I will give you an analysis of how many times your ads are viewed. If your business is appropriate for different categories, I will vary the categories and then tell you which categories are the most effective. Sometimes it's hard to guess where people look for different businesses.
My standard fee is $50 per month for posting a single ad per day, seven days per week (the optimal rate I have found). There is a three month minimum to start. The minimum term is in place because I don't bill for designing and creating the different HTML ads, which must be done by hand (CL only allows a limited subset of HTML). I don't charge for making changes to the ads unless you want the whole thing completely redone (never happened before). It also covers the analysis of ad view statistics. If you want me to give you the data for other months, I typically do that at no charge provided you don't want it too frequently. My experience is that the first month is typical of any other month.
Friday, June 25, 2010
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